My post on Ketarin yesterday got me to revisit idea on how selection of software people are already using might influence their choice when they are looking for more.
It is natural to trust products from the same source you have good experience with. But is such trust wise?
Big developer, plenty of products
Think Microsoft . Scale and range of software products from such companies is huge. From operating systems to calculators – anything and everything. Does liking one of their products means that you won’t have to ever look elsewhere? Hardly.
Pro
- big development budgets;
- thorough testing.
Con
- inconsistent quality because of numerous developers;
- purchase and re-branding of software;
- customer service may be lacking.
Big developer, few products
Think Stardock . There is line (or few) of closely related products. If you like some then others will probably deliver very close experience.
Pro
- narrow focus;
- high quality.
Con
- none?
Small developer, plenty of products
Think Nirsoft or Roadkil . Often it’s only a single developer that produces numerous small utilities.
Pro
- consistent quality;
- fast implementation of suggestions;
Con
- small scale;
- may disappear or sell to bigger company;
- often lacking in testing and interface design;
- may never implement anything suggested.
Small developer, few products
Think Piriform or Canneverbe . In my opinion that’s potentially most dangerous combination. Single product can achieve amazing success. But it doesn’t instantly make developer proficient in everything.
For example most of Recuva reviews say something like “it’s from those guys who made CCleaner so it must be awesome ”. Well, when I tried it myself it was terrible experience. But I hadn’t seen a single review mention low quality because fame (well deserved) of CCleaner developers carries more weight than proper testing of software for review.
Pro
- can produce excellent innovative software.
Con
- limited resources;
- diversifying may do more harm than good.
Overall
It’s natural to check other software from developer you know and trust. But it’s dangerous to narrow your view . If you are looking for software for specific task you may start with known developers but continue your search on software portals such as Softpedia , SnapFiles and FileHippo and blogs like gHacks , Freeware Genius and Rarst. :) That will give you more choices and improve results .
Had you ever used software just because of familiar developer? What your experience was?
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